New sport betting sites UK

9 January 2021
par Better Collective

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

The UK online sports betting market is becoming wider and wider, giving UK punters a broad spectrum of new operators to choose from. This review provides an overview of the new sports betting sites UK among the new ones, starting with the table below that summarises the three new most-favoured players in this online game.

Best online bookmakersWelcome BonusFeaturesRatingStart betting


mansionbet betting

Bet £10 Get £20 in Free BetsMany sports available
Great odds
Reliable customer care

Genting Bet

genting bet betting

Up to £25 Free Bet If Your First Settled Bet Doesn't Win24/7 customer support
Competitive odds
Easy to claim welcome bonus


bethard betting

Up to £50 in real cash with promo code MAXBETTINGLow betting margins
Excellent mobile app
Fast withdrawals
T&Cs apply – 18+

MansionBet offer T&Cs: 

New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion as a £10 each way (total bet £20) at odds of evens (2.0) or greater. Upon qualifying bet settlement, 1x £5 Free Bet will be credited to your account. Once the first £5 Free Bet has been used, a further 3x £5 Free Bets will be applied to your account. Free Bet stake not returned after bet settlement. Free Bets can’t be redeemed for each way Betting. No wagering requirements. Valid for 7 days, each Free Bet must be used in its entirety. T&Cs apply.

Genting Bet offer T&Cs: 

New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.

Bethard offer T&Cs: 

18+ Select welcome bonus from deposit menu before first deposit of min £20. Offer expires 7 days from registration. For every £100 wagered £5 will be credited. Max. bonus is £50. Wagering on Sportbook must have odds of min. 1.80. This offer does not apply to wagering on certain games. T&Cs apply.

New sport betting sites UK: our recommendations


With in-play technology, global sports markets, futuristic sportsbook interface, and great mobile options, MansionBet is a new sportsbook offering UK bettors live odds from a wide range of spots markets, as well as classic sports betting on a wealth of markets. The in-play feature is enhanced with extra functions, such as PulseBettting and ActionBet, which open new avenues to use your live-betting skills and place your wager on specific game incidents faster than ever before.

Nice payouts, a good welcome bonus, plenty of payment options, and efficient customer service can also please UK sports punters. No live chat option, though, and a somewhat limited range of promos offered for sports fans as opposed to casino players but there is still time for improvement.

When it comes to their mobile app, it is available for both Android and iOS customers and provides all of the same functionality as the desktop version, alongside a wide range of sports markets and lots of extra features and promos. One of the new sport betting sites UK that will be much talked about this year for sure.

MansionBet welcome offer


One of the most popular new football betting sites in the UK holding a license from the UK Gambling Commission. The sports betting operator is up to scratch and gives punters that don’t want to make a large first deposit with an inviting welcome bonus. The platform has been designed in a way to make it much easier to place a bet. You may access your favourite markets and sports with a couple of clicks and benefit from constantly good odds.

GentingBet offers good odds and extremely deep market coverage, although not the plethoric selection of sports some other competitors offer. As for their mobile app, it is not available for Android users, but that is pretty much the only weakness, as it has loads of in-play markets, exclusive mobile promos, a quick 4-digit pin login, and fast deposits/withdrawals.

GentingBet welcome offer


The first of the new sport betting sites UK of this list is Bethard. A popular entry in the betting industry with a license from both Curacao and the Malta Gaming Authority. Bethard has a great range of markets and gives you the chance to bet on 29 different sports while providing some 130 different betting options, including combo betting selections, special bets, Asian Handicaps, additional under/over, and practically every wager imaginable at particularly competitive odds. The live betting option is also very attractive as are the offered stats and the quick withdrawals (free of charge). As for their welcome bonus, UK punters have a few to choose from.

The Bethard mobile app meets the needs for both Android and iOS mobile users and offers more betting markets and sports than one would expect including virtual and fantasy sports, as well as bonuses and promotions with friendly wagering requirements.

Other new betting sites

Besides the 3 major players in the sports betting industry, there are four more new betting sites for football that are expected to draw the attention of the UK audience. The table below summarises four rising stars of the New Sport Betting Sites UK list, as well as their main features.

Best online bookmakersWelcome BonusFeaturesRatingStart betting


quinnbet betting

Bet £10 Get £5 + 50% Cashback on first day Sportsbook losses up to £25Excellent welcome bonus
Fantastic live casino experience
Great loyalty plan

Energy Bet

energy bet betting

Bet £10, Get £10Fast and responsive website
In-play betting
No banking fees

Bet £10, Get a £10 Free BetVast selection of sports
Good choice of promotional offers
Very useful Help section
Coming soon

QuinnBet offer T&Cs: 

18+. Only new UK customers. To receive the No Deposit Free Bet, you must enter the coupon code BET in the coupon tab at registration and have your account details fully verified. To activate your Sportsbook 50% Back as a Free Bet up to £25, deposit and bet on any Sportsbook markets of your choice at odds of evens (2.00) or greater. Winnings from No Deposit Offers do not count towards qualifying losses. At least 3 bets (on different selections) must be placed to qualify for 50% back, 2 of which must be 50% in value of the largest bet you place. Customers who deposit using Neteller/Skrill do not qualify for this offer. T&Cs apply.

EnergyBet offer T&Cs: 

Offer is available only for customers registered in the UK. Min. £10 deposit required. Max bonus amount is £50. Max win £500. Select the Welcome Bonus on the deposit page before proceeding with payment. Welcome Bonus must be wagered 10 (ten) times on accumulator bets consisting of a minimum 3 (three) selections, minimum selection odds of 1/5(1.20), and minimum selections total odds 1/1 (2.00). T&Cs apply. 18+ Please bet responsibly.

SportNation offer T&Cs: 

Valid for new UK customers reg from 06/01/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL10. Valid once per customer. Free bet expires after 2 days. Max winnings from free bet £1000.


Packed with innovative promos and highly competitive greyhound, football, tennis, NFL, golf, and horse racing betting, QuinnBet is one of the new online sports betting sites that will be much talked about in the UK, especially when it returns a percentage of players’ weekly stakes. It offers more than 25 sports, including in-play markets, a live in-play betting on thousands of markets, great odds, especially on UK & Ireland greyhound and horse racing betting, a plethora of regular promos, and a mobile app available on Android and iOS that enables quick betting (though its layout has room for improvements). One of the new sport betting sites UK with much potential.

Quinnbet betting site


Licensed in the UK and Malta, EnergyBet is the next strong contestant in the new sport betting sites UK game. It comes forward with high payout rates (more than 95%), a huge range of sports (more than 30), a great number of different sports betting markets (about 170 on football alone), including alternative totals and Asian bets, and lots of special bets. In-play Live Betting is also an option. Although there is no dedicated mobile app yet, their mobile website is more than satisfactory and well-optimised.

EnergyBet betting site


One of the new sport betting sites UK with a fantastic welcome bonus, more than enough betting markets which include lots of options on lesser-known sports, decent betting odds, a plethora of in-play bets, impressive betting limits, wide range of customer options, and a recently launched mobile app for iOS users featuring a plethora of services and functions, SportNation is one of the new online sport betting sites with the potential to please more than the average UK punter.

SportNation betting site

FAQ about new sport betting sites UK

Some of the most frequently asked questions about the new sport betting websites that have entered the UK online sports betting market are as follows:

Where can I find new bookmakers online?

You may visit credible websites that list and/or review new online bookmakers. Most of the times, you will be provided with useful information about each operator, including whether they are regulated by a reputable gambling committee, the welcome bonuses available, and more. Even a simple Google search using the term “new sport betting sites UK” will provide some very interesting results.

How do I know if a new betting site is trustworthy?

First of all, check whether the betting site of your interest is licensed by the United Kingdom Gambling Commission or another credible body that regulates online gambling. You can find this information if you use the license search tool found at the bottom of the betting site’s platform. You will be surprised by how many of the new sport betting sites UK have not been licensed; yet, offer their products to the market.

Reputable websites will also provide their users with handy tools, such as for self-exclusion or tools that can restrict the amount of money they can bet online (per month/week/day). It should also offer educational resources related to problem gambling while forbidding underage gambling.

What else should I look at when choosing a new betting site?

The betting selection, website downtime, mobile betting experience (and restrictions that may come with using the mobile app), welcome bonus (and rollover requirements), extra betting options, customer service options (there should be several provided and give fast replies), payout options, ease of funding, and the minimum initial deposit required to open an account are things to note when choosing a new betting site. Also, make sure you read sportsbook reviews to see what others say about the bookmaker.


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