List of Online Bookmakers in the UK for 2021
T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+
As sports betting is getting more and more popular amongst the Brits and more betting online bookmakers emerge in the UK market, we’ve decided to write a rather short guide comparing the list of online bookmakers in the UK.
|Best Sports Betting Sites||New Customer Offer||Promo Code|
|William Hill||Bet £10 Get £30 in free bets|
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs
|Betfair||Up to £100 in free bets|
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
|Coral||Bet £5, Get £20 in free bets|
18+ New Online UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions +T&Cs apply
|Ladbrokes||Bet £5 Get £20|
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply
|Unibet||Up to £40 moneyback bonus on first bet + £10 casino bonus|
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
What Are the Best Online Bookmakers in the UK?
Over the past decade or so, the United Kingdom’s online bookmakers have become increasingly popular, and the popularity seems to be spreading to the internet. Players with all sorts of preferences and tastes are flocking the UK sports betting platforms to place bets. To ensure that they don’t get left out, the online bookmakers have made it super easy for players to sign up and get started within minutes to enjoy the best sports to bet on!
There are literally hundreds of sports betting websites that you can pick and choose from, and you can easily be tempted to join the first one that you’ll come across if you don’t have time to starts making comparisons.
However, it’s crucial that you choose a website wisely based on the list of online bookmakers. In that case, you can get the most out of your betting experience. To help you do this, we have prepared a list of online bookmakers, and a brief guide comparing and contrasting those that we believe are the best online bookmakers in the UK sphere under different options.
How Did We Create a List of Online Bookmakers?
Deciding which online bookmaker to bet on to pick is not always an easy task. Between welcome offers, mobile apps and the rest, it’s easy to get lost, especially for a newcomer. But fear not, we’re here to make the task easier!
We’ve made a subjective evaluation of the best online bookmakers to bet on at the moment, which you can see below. Be sure to consider different options from our partners, to make an educated decision. We hope you’ll find something suitable for you.
Best Welcome Bonus: BetVictor
BetVictor offers an impressive range of bonuses and promotions, starting with their free bets and a gorgeous welcome bonus offer to all new members. Signing up through the sports betting arm will ensure that you receive free bets worth £30.
This is accompanied by other extra promotions and offers including the frequent enhanced odds promotion that will boost your wins and the Best Odds Guarantee promotion that requires the betting site to pay out using the best odds possible.
While BetVictor doesn’t have any specific loyalty or VIP program, all the registered sports bettors can capitalize on extras offered at the site including the frequent surprise promotions that you’ll get informed through your email. Just ensure that you’ve subscribed to the email services so that you never miss out on a bet.
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
Best Horse Racing Bookmaker: Ladbrokes
Popularly known as the sport of kings, the roots of competitive horse racing can easily be traced back to the chariots of Roman and Greece times. But as this way of living and competitive racing has been passed with time, horseback riding is still a delightful hobby and serious profession.
And with horse racing sport there has resulted horse racing betting that you can partake at one of UKs renowned and best online bookmakers – Ladbrokes. Not only does Ladbrokes offer the latest horse racing odds, results and tips, but the bookmaker hosts some of the best bloggers in the industry.
Best Football Bookmaker: William Hill
If you are looking for a betting site that offers the best football odds and markets online, then William Hill is the place that you should be visiting! William Hill is just one of the best online bookmakers, a title that they well deserve as a result of their continued commitment to offer players the best in sports betting.
The bookmaker is especially notorious for having very nice offers surrounding the football sport and offers us the best deals as far as football odds are concerned for every league in the world including our very own Premier League, Bundesliga, La Liga, Serie A among many others.
The platform also offers the best betting odds on international football tournaments too, so those who are die-hard supporters of the Three Lions can back their team at William Hill. Whether you are a punter who prefers to bet on football markets such as outrights, number of goals, match results, among many others, you can expect to find your markets at William Hill.
It’s about time you visited Unibet for a treat of the best betting odds. As one of UK’s best online bookmakers, you can choose to wager on any of the Grand Slams during the calendar year with the bookmaker offering amazing odds on the Australian Open, French Open, US Open and our all-time favourite Wimbledon at the bookmaker.
If you think it all ends with the Grand Slams, then you are mistaken as Unibet also features crazy offers on all WTA and ATP Tour events, from Shanghai to Birmingham, they have you covered. We are not brushing aside William Hill or Ladbrokes aside, but with Unibet, you also get to choose a special feature that lets you get notified when your favourite star is playing so that you don’t miss a beat.
Whether it’s Spain’s Garbine Muguruza or Andy Murray, you can keep up with their matches at Unibet. Betting on tennis at Unibet gets a lot more better because they also offer you hundreds of markets on matches including set betting, game handicaps, first set winner, match winner and many more.
The List of Online Bookmakers – F.A.Q
What do I need to register at an online bookmaker site?
To register at any one of the best online bookmakers, you need to meet the following minimum conditions:
- Attained the minimum age of 18 years old. You’ll need to prove this by producing a copy of your government-issued ID during the KYC verification procedure
- According to the license offered to the best online bookmakers, they are required to offer their services to players living in specific countries. As such, you need to be physically located within any one of these countries when visiting their sites
- You also need fast internet connection and a PC or mobile device in order to access the site
- Basic knowledge on how the online betting sites work is important if you want to have an easy time betting
How do I register at the horse racing bookmaker sites?
Registering at a horse racing betting site is easy and straightforward:
Step 1: Identify and choose from one of the best online bookmakers
Step 2: Click on the Sign Up or Join button at this site to reveal the signup sheet. Fill it accordingly and submit it to the betting site once you are done
Step 3: Confirm your email address by clicking on the confirmation link sent to your email address
Step 4: Log into your account using your username and password. Make a deposit and start betting
Is it safe to deposit or withdraw at online bookmaker sites?
Safety is a key issue as far as online betting is concerned, and it’s perhaps the reason that most bookmakers use the latest security technology to ensure that all your transactions at the site are encrypted and safe at all times. So you can safely enjoy the best sports to bet on !
Can I set bet limits online?
Another requirement for the best online bookmakers is to ensure that they promote responsible gaming. This includes enabling a feature on their website where players can set bet limits that include the much that one can spend in a day or the much that one can lose.
Which is the best betting sites for Horse racing?
Our experts did a list of best betting sites in this site. You can find all the reviews on our Home page.