Best Betting Sites in the UK

5 February 2021
par Better Collective

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

This article identifies the best betting sites 2021 in the UK. We have handpicked a number of leading operators who have earned a position in this survey. The list of online bookmakers that we have assessed for the welcome bonus, sportsbook, mobile app, best odds are as follows:

  • Paddy Power
  • William Hill
  • Betfred
  • Coral

There are other UK operators and new betting sites that could have made the list but we tried to simplify the process but identifying five best online bookmakers in our best betting sites 2021.

There are other best betting sites 2021 in Europe and other parts of the world but this article focuses on online betting in the UK. The names on our list of online bookmakers are licensed and regulated by the UK Gambling Commission.

The list of online bookmakers from the best betting sites 2021 and their rankings appear in this table of the best betting sites 2021 in the United Kingdom:

Best Online BookmakersPromotions Promo Code
William Hill
logo William Hill

Our Rating: 5/5

Coming Soon
Paddy Power

Welcome Offer Paddy Power

Our Rating: 4.8/5Coming Soon

Coral logo

Our Rating: 4.5/5

Coming Soon

Betfred Logo

Our Rating: 4.5/5

Coming Soon

How We Picked Our Best Online Bookmakers

The following factors have been assessed when selecting the list of online bookmakers from all betting sites and new betting sites in the UK and best betting sites 2021:

  • Registration process.
  • Welcome bonus.
  • Wagering requirements and odds limited.
  • Ongoing promotions for existing customers.
  • Sports, leagues and markets.
  • Live betting interface.
  • Cash out betting.
  • Live streaming.
  • Value in the odds.
  • Mobile app.
  • Banking methods
  • Customer service.
  • Responsible gambling measures.
  • Results and statistics.
  • Layout and navigation.
  • Menu structure.
  • Appearance and branding.

Clearly, for such a diverse range of factors linked to the best betting sites 2021, there are different methods of analysis. For example, the welcome bonus, wagering requirements, odds restrictions and value in the odds, the measurements are numerical. Other factors, like registration and customer service, are more about judgement calls on all betting sites.

No one UK firm in the list of online bookmaker from the best betting sites 2021 is strong in every area and conversely, no one UK firm in the list of online bookmaker is weak in every area. It is a combination of these factors and those that score most highly in the aggregate are on the list of online bookmakers. However, there are alternatives in the range of best betting sites 2021 and it is up to the individual to analyse the factors in their entirety before deciding to register.

The information about the best betting sites 2021 in a list of online bookmakers is presented for your reference and we do not endorse any one UK bookmaker over others. The five firms on our list of online bookmakers provide a positive sports betting experience. The marks and best betting sites 2021 in each category are a matter of opinion and not a definitive guide to finding the best sports betting service and new betting sites which is a personal choice.

Best Welcome Bonus: William Hill

William Hill is probably the most famous operator on our list of the best betting sites 2021. Unlike the other four operators on the list of online bookmakers, the company does not have a retail division. The UK-owned bookmaker built its reputation on in-play betting and the generosity of the welcome bonus. The current welcome offer is no different. The William Hill welcome bonus is subject to specific and general Terms & Conditions.

The William Hill welcome bonus is transparent and achievable in the timeframes. The odds requirements are not too restrictive for this type of offer. But be wary that the odds are subject to change.

The William Hill welcome bonus is the best such offer amongst the five bookmakers we have assessed from the best betting sites 2021, in our opinion. The bonus provides a good reason to open a William Hill account, make a deposit and place bets. It provides feasible Terms & Conditions and high value compared to other operators who are amongst the best betting sites 2021 on a list of online bookmakers.

To find out more about this welcome bonus, visit our page dedicated to William Hill main page.

Best Sportsbook: Betfred

Betfred is judged to be the best sportsbook from the list of online bookmakers, best betting sites 2021 and new betting sites because of the range of sports, leagues and markets. Plus, their package of loyalty promotions for existing customers is worth the praise as well.

The main sports page displays rolling banners for existing offers and the current in-play betting events. The most popular betting sports in the UK are horse racing and football. Betfred is a leading firm amongst the best horse racing betting sites and best online bookmakers.

There is an alphabetical list of ‘All Sports’ of which there are over 20 in total. The most bet on competition is the Premier League in England. Betfred displays the match result market with a link to over 200 related betting options. The horse racing service includes meetings in the UK and Ireland and some overseas fixtures.

Customers can bet on the four main North American leagues: NFL, MLB, NBA and NHL. There are betting markets for global sports like tennis, golf, boxing and motor racing and odds for Politics, Esports, Virtual Sports and TV and Entertainment Specials.

Betfred combines excellent sports betting service with an extensive range of promotions for current customers. It is one of the best horse racing betting sites. At the time of writing, the site featured the following ongoing promotions, related to football and horse racing:

  • Double Delight, Hat-Trick Heaven
  • Acca Insurance
  • Extra Place Races
  • Free Bet if 2nd
  • Best Odds Guaranteed
  • All Correct Bonuses
  • One Winner Bonus
  • Cheltenham Non-Runner, No Bet

This site also features bonuses related to cricket, greyhounds and American Football. A PickYourPunt feature allows customers to combine match outcomes in a personalised multiple bet. The cash-out facility allows customers to close existing bets before expiry. Their in-play platform provides live betting events across the main betting sports which is a common feature of the best betting sites 2021 on a list of online bookmakers and new betting sites.

Betfred Sports

Best Mobile App: Coral

Coral have developed the best product from our mobile betting sites for sports betting in our opinion from the best betting sites 2021. There are different criteria and each individual could look for different features. Coral have come out on top of the best online bookmakers and mobile betting sites based on the following factors:

  • Ease of navigation.
  • Layout and appearance.
  • Menus and links.
  • Login options.
  • Speed and choice of platforms.

All the five mobile betting sites from the best betting sites 2021 surveyed offer a downloadable app for iOS and Android devices. They have also launched a website version of the app. The Coral app is compatible with the latest smartphones and tablets. All the major devices with leading mobile suppliers for the best online bookmakers provide a good platform for the Coral mobile app amongst mobile betting sites.

The Coral mobile app scores highly on the key factors. The display and navigation are strengths but the product offers an overall positive mobile sports betting experience. The Coral mobile app replicates the website in terms of account management and sports betting. The live betting interface works well on the Coral mobile platform. Mobile-specific offers are rare with Coral but mobile users can claim the standard welcome bonus and the range of ongoing promotions.

Best Odds: Paddy Power

Paddy Power provides the best odds across a number of sports and new betting sites and mobile betting sites. However, other best betting sites 2021 have a better value in other sports. Paddy Power consistently offers the best odds for the main markets in the most bet on leagues, such as the Premier League in England. Here is a sample of the odds on offer with the five featured bookmakers for the 1X2 (Home Win, Draw, Away Win) fixture between Tottenham and Liverpool at the end of January 2021:


Paddy PowerComing Soon
William HillComing Soon
CoralComing Soon
BetfredComing Soon

The lower the percentage margin, the higher the payout for the bettor. The differences are only small and a recreational customer may not notice. However, bigger staking football bettors will seek out the best value and in this case, Paddy Power was the destination. This is only a small sample but the march winner market for a fixture in the English Premier League is one of the most popular in global sports betting. The marginal differences are significant for huge bets.

Paddy Power’s horse racing odds are also competitive. The standard margin for each runner is about 2%. That means in a race with eight runners, the total margin is about 116%. Paddy Power’s horse racing odds are in line with those percentages and no other betting site offers significantly better odds. Across horse and all other sports, the default odds format at Paddy Power is fractional but this can be changed to decimal but not American or Asian formats.

Paddy Power Best Odds

Best Online Bookmakers in the UK – FAQ

Each of the five operators on our list of online bookmakers and mobile betting sites has their own strengths. There are no major flaws or missing features across the sample of bookmakers. However, William Hill has been judged the best online bookmaker for bringing together all the features of an online sportsbook in the best way. It is also one of the best horse racing betting sites. However, here are the answers to some of the most common questions related to all the best online bookmakers in the UK which apply to new betting sites:

What do I need to do to register on an online betting site?

To place bets on the best online sportsbooks and mobile betting sites in the UK you must meet the following requirements:

  • Be aged 18 or older.
  • Have a current bank account in the UK.
  • Have access to documents that prove your identity.
  • Ideally an email address for correspondence.

How do I register at on online bookmaker?

Here is a step-by-step guide to registering with an online bookmaker?

  1. Visit the Homepage of the bookmaker and click the registration button.
  2. Specify a Username and Password.
  3. Fill in the required fields.
  4. Enter an optional bonus code or promo code.
  5. Confirm the legal age of 18 and older.
  6. Click box to accept general Terms & Conditions.
  7. Create an account.

The next stage is to make the initial deposit and then betting can begin at all betting sites. The first deposit or bet could activate the bonus but a deposit may not be required. Bonuses are usually no deposit, match deposit or matched bet, although some may come on the form of enhanced odds. These bonuses apply on all the horse racing betting sites in the UK.

Is it safe to do online deposits and withdrawals in online bookmakers?

The vast majority of UK-facing bookmakers and horse racing betting sites offer a safe and secure environment for depositing betting funds and relieving prompt payouts. The most common payment methods are debit cards, Bank Transfer and e-Wallets, such as PayPal, Neteller and Skrill. The UK Gambling Commission forbids the use of credit cards for depositing money into a betting account at online bookmakers and horse racing betting sites.

Deposits are instant and free of charge. Withdrawals are subject to standard delays and some providers may impose a charge for carrying out the transaction. Each bookmaker has minimum and maximum amounts which are documented on the site. As a general guide, £10 is the least that can be put in and taken out of an account and maximums vary by operator and customer.

Can I set a betting limit?

All betting sites on the list of online bookmakers registered in the UK offer responsible gambling measures. These include self-assessment of risk, self-exclusion and setting limits. One of these limits is the total betting turnover over periods of time: day, week, month and year. Customers can choose the limit amount and the time spell and in which these limits apply for horse racing betting sites.

Promoting responsible gambling is an important function of all betting sites and new betting sites. Our five bookmakers score highly in this area. They have partnerships with bodies in the UK that offer support to problem gamblers. Any operator regulated by the UK Gambling Commission signs up with GameStop. This organisation offers free self-exclusion services to UK firms on any list of online bookmakers.

User Review
5 (1 vote)

18+ Play Responsibly begambleaware gamestop camcare