Best betting deals for UK punters

19 February 2019
par Better Collective

Commercial content | New Customers Only | 18+

Online bookmakers who target potential customers based in the UK offer welcome bonuses and promotions for existing customers. This article examines the best betting deals and carries out a betting sites comparison of some of the major brands. Each operator strives to provide great deals and here is a comparison of those on offer from three leading brands at the time of writing at the end of January.

In my opinion, the following brands offer great betting deals for UK punters.

Best betting sites for Cheltenham Cheltenham betting offer Claim the offer
bet365bet365 welcome offer Huge range of sports and markets Enter the promo code 365BETMAX
William Hillwilliam hill betting Bet £10 Get £30 free bets

Get £30 in free bets + 30 free spins

How we picked our best betting deals

There are several criteria to be considered when assessing the best betting deals. The factors listed below are subjective and the individual may be looking for other benefits when carrying out a betting sites comparison based on the betting deals.

These deals have a number of common features and it depends on personal preference as to which factors are most important. Across the various deals for punters in the UK, the following features can be used for betting sites comparison:

  • New customers or existing customers.
  • Value of the deal.
  • Deposit deal or qualifying bet deal.
  • Transparent terms and conditions.
  • Easily achievable qualifying and free bets.
  • Percentage matched deposit bonus.
  • Staking requirements in terms of what must be bet before there is access to the funds.
  • Minimum odds requirements for qualifying bets.
  • Days between the deposit and qualifying bet and credit of bonus.
  • Number of days in which to use free bets before they are lost.
  • Percentage odds boost or acca bonus.

The best betting deals will rate highly for these factors which are highlighted after a betting sites comparison.

Other betting deals

I believe that bet365, William Hill and Betfred are amongst the most trusted and established betting operators in the UK. Their reputation and level of service demand that they offer some of the best betting deals.

However, other operators who have UK based customers also invest a lot in providing the most attractive deals and the table below provides betting sites comparison of those operators.

Best betting deals
UK Best betting deals New customer welcome bonus Get the deal
LadbrokesLadbrokes betting Bet £10 Get £30 in Free Bets
Betfairbetfair betting deal Up to £100 in free bets
Matchbookmatchbook betting deal 2% Commission on All Sports
GentingBetgenting bet betting deal £10 first bet insurance

Best betting deal: Ladbrokes

The current Ladbrokes welcome offer for new customers gets the vote as it is the most attractive of many currently available deals. It is a 400% matched bet bonus because the free bets are four times the value of the qualifying bet.

  • There are no turnover requirements and the odds restrictions are not too excessive.
  • There are good windows in which to place the qualifying bets and use the bonus.
  • The terms and conditions are transparent and easily achievable. In summary, Ladbrokes leads the way for the best betting deals for UK customers.
  • The deals offered by the other three operators have some of the positive features of the all deals but also some features that negate some of the benefits.
  • The Ladbrokes offer combines all the most important factors to take into account when identifying the best betting deals.

Ladbrokes betting deal

Best existing customer deals: Betfred

In my opinion, Betfred offers the best range of betting deals for new customers. All the major online bookmakers have a sign-up offer but the quality and quantity of the best betting deals for existing customers vary.

Ladbrokes promotions are mainly bookmaker features such as Best Odds Guaranteed on UK and Irish horse racing rather promotions that are quantifiable. Bwin and LeoVegas do not offer anything outstanding for existing customers which means that Betfred has the best combination of bookmaker features and measurable concessions and bonuses.

Types of sports betting deals

There are several different types of sports betting deals and operators combine a number of variations in their efforts to prove the deals. Here is a brief explanation of the current sports betting deals and the terms and conditions that apply for each type:

Deposit matched bonus

This type of bonus generally is only available for new customers and existing customers are not eligible. The bonus is related to the first deposit and not linked to any bets. For example, if a deposit of £10 earns a £40 bonus this is a 400% deposit matched bonus. These bonuses are factors in carrying out a betting sites comparison.

Free bets

Free bets are on offer with some operators for new and existing customers and these would rank amongst the best betting deals. Customers must place qualifying bets in a certain time period at minimum odds. Once the bets have been settled the free bets are credited and must be used within a certain number of days. The free bet stake is not included in any winnings from the free bets.

Profit boost

Existing customers can receive a profit boost for certain types of bet. The most popular version is enhanced returns for winning accumulator bets. Usually, the bet must contain five selections or more at minimum odds. There is a range of boosts depending on the number of selections in the multiples bet. Profit boosts are either paid in the form of free bets or betting funds.

Enhanced odds

Some operators offer enhanced odds for one single outcome of a sporting event. These offers are usually related to major televised football matches so are seen as some of the best betting deals. There is a maximum stake and extra returns are paid as free bets or betting cash. Any winnings from the free bets do not include the free bet stake and the free bets are lost if not used within a specified number of days.

best betting deals

FAQ about sports betting deals

How should I choose a betting deal that suits me?

Every deal is different. Finding it involves perfect timing under amazing circumstances. You should focus on a combination of factors such as value and staking restrictions so you should take all the factors into account when choosing the deals you like.

What are the different type of betting deals available?

Bookmaker features such as Best Odds Guaranteed, free bets, deposit matched bonuses, enhanced odds and insurance against a losing bet.

How do betting deals vary from one to another?

Each of the deals has specific terms and conditions related to staking, odds and qualifying periods to use benefit from the deals.

Do all betting sites have promo offers?

All the major UK betting brands offer bonuses and concessions to new and existing customers.


+18 Play Responsibly begambleaware